Merchandising & Operations

Optimize store performance

Analyzing store performance is often a tedious task, involving time-consuming data gathering from multiple systems and sites. Axis provides a shortcut to store optimization by offering network video solutions that enable efficient:

  • Monitoring of conversion rates
  • Analysis of customer flow
  • Evaluation of marketing and promotion activities
  • Optimization of store layout

In addition, it can all be done in real-time from a computer anywhere, for single or multiple stores.

 

Understand customer behavior

With strategically placed cameras, it is easy to record and measure customer activity and behavior. Axis also offers built-in people counting and integration with your POS-system to provide invaluable information about your customers. As a result, you can:

  • Get a clear view of customer flow
  • Monitor and compare conversion rates and sales amounts
  • Easily determine premium locations and space value.

 

hughes_displayImprove your marketing efforts

Network video enables immediate evaluation of marketing and promotion campaigns. You are provided with real-time and historic data, which makes it easy to see the impact of specific activities and to compare them with previous efforts.

You quickly find out if your end-caps, in-store signage, and display windows attract customers. The customer and POS metrics are only a mouse click away, allowing for strategic marketing decisions to boost your sales.